PRODUCT DESIGN / STRATEGY / LEADERSHIP
A Stronger Idea Changes Everything After It.
Design and strategy for payment, investment, and commerce platforms.
Design from the market inward, not the feature outward.
Products built from the market align with real demand. The results reflect twenty-five years of work, from agencies to enterprise.
150+
Funds from $150M to $20B AUM onboarded to redesigned platforms
2.4M+
Annual transactions through designed interfaces
1.2M+
Documents managed post-redesign
"The impact has gone beyond design, it has positively influenced our entire product development lifecycle."
"Eric brought a rare mix of big-picture thinking and meticulous detail. The design leadership work helped streamline complexity, and the collaborative style made them a trusted partner across the board."
Greg Bebenek
CTO, Euvic
"A Stronger Idea Design was highly attentive to detail with our mission and not just our design, demonstrated excellent project scoping skills, and was end-user oriented. Three non-negotiable requirements for our product redesign."
Jonathan Chichoni Warenne
CEO, Estate Guru
The challenge changes. The principles don't.
Different teams face different kinds of complexity.
For startups
You are building fast and the market does not wait. Speed is only an advantage if you are building the right thing.
For product orgs & enterprise
Your product has grown. The decisions ahead matter more than the ones behind. I embed with your team to shape what comes next, from improving what's working to building what's missing.
For agencies
Your client expects senior product thinking. I come in for the engagement, not the headcount.
Engagement types
Every engagement starts with a clear diagnosis. See how I work with teams to find the real problem before a single pixel moves.
Reality wins.
Every outcome reveals the thinking behind it.
Driving downtown Detroit engagement through strategic design
Five distinct user types. Real-time operational requirements. City-level stakes.
4.6/5
App Store rating
Estate planning platform serving advisors, attorneys, and the families they guide
Where workflow errors have legal consequences and every design decision carries operational weight.
Reduction in user errors
Administration infrastructure for funds from $150M to $20B in AUM
Where design decisions carry compliance risk and the consequences of getting it wrong are measurable.
45%
Improvement in user satisfaction
Ideas worth building on.
Writing on product design, leadership, and the challenges that don't disappear as products grow.
A stronger idea is where every engagement begins.
The first conversation is about your market, your problem, and getting the next decision right.