








Most teams sacrifice one for the other—rushing to market with poor UX or perfecting features that miss the mark.
Solution:
We move fast without breaking things, delivering strategic clarity that accelerates the right decisions.
Growing design capabilities without scaling headcount, overhead, or management complexity.
Solution:
Senior-level expertise from day one, with systems that scale and integrate seamlessly with your team.
Stakeholders, users, and business goals pulling in different directions, creating costly pivots and scope creep.
Solution:
Our process aligns vision with market reality, reducing risk and creating clarity for everyone.



20+ years of proven design experience across fintech, mobility, & enterprise platforms. No juniors or account managers—you work directly with a senior strategist.
Whether you need a complete design partner, team augmentation, or strategic guidance, we adapt to your workflows and business needs.
Milestone-based payments with approval gates ensure you only pay for results you approve. Start small with our Discovery Sprint or go full-scale.
Experience with products serving millions of users, from enterprise fintech platforms to smart city solutions managing hundreds of thousands of transactions monthly.
We leverage cutting-edge AI tools for research analysis, design automation, and workflow optimization, delivering higher quality work in less time without sacrificing the human insight and strategy.
Distributed team experience across North America, Latin America, and Europe. We integrate seamlessly with remote-first workflows, Agile/Scrum processes, and modern collaboration tools. Location is never a limitation.
"We’re driven to create standout user experiences through empathetic, results-focused design."
With 20+ years of experience across dozens of products, we've refined our process to deliver maximum value at every stage—from discovery to launch and beyond. We integrate seamlessly into your Agile workflows or lead them ourselves through collaborative sprint planning, backlog grooming, and iterative design that accelerates development and drives measurable results.

A focused 2-week engagement to validate your concept, understand your users, and define a clear product roadmap before you invest in full development. Perfect for reducing risk and increasing investor confidence.
Pricing: $8,500 - $12,500
Timeline: 2 weeks
Commitment: One-time project
Fixed scope, schedule, and budget. This model works well for specific initiatives like redesigns, websites, MVP development, or design system builds—where outcomes and timelines are known from the start.
Pricing: Custom (typically $25K - $150K+)
Timeline: 6-16 weeks typical
Commitment: Fixed scope contract
Dedicated design hours each month with flexibility for shifting priorities. Ideal for product evolution, continuous optimization, team augmentation, or maintaining design momentum without permanent hires.
Starter: 40 hours/month - $8,000
Growth: 80 hours/month - $14,500
Scale: 120 hours/month - $20,000
Custom: Tailored to your needs
Access senior design leadership (20+ years experience) to shape vision, scale operations, mentor talent, and ensure your product delivers real user value—without the $200K+ cost, equity, and complexity of a full-time Director of Design hire.
Part-Time: 2 days/week - $12,000/month
Half-Time: 3 days/week - $16,000/month
Near Full-Time: 4 days/week - $20,000/month

We're not just a design studio—we're strategic partners who combine design, strategy, and operations. While most agencies focus only on visual design, we help you find clarity before investing in development, establish scalable systems, and integrate seamlessly with your existing teams. Our 20+ years of experience spans enterprise-level fintech, mobility, and SaaS platforms, so you get senior-level strategic thinking from day one.

We generally follow a proven 4-phase approach: Discover (understand, research), Define (synthesize insights into strategy, align), Design (create ux/ui, test, iterate, etc), and Deliver (handoff to dev, implement scalable systems, launch websites, define metrics to be monitored, etc). Engagements vary depending on complexity, with milestone-based payments and approval gates at each phase.

All three! We tailor our approach to each client type. For startups, we accelerate launch timelines and build investor confidence. For established businesses, we scale design capabilities without scaling headcount. For agencies, we act as a trusted extension of your team with seamless client communication and developer-ready deliverables.

Absolutely. We excel at integrating with existing teams, whether you need us to plug into your Agile workflows, collaborate in your Slack channels, or work within your Jira and Figma setups. We adapt to your processes, not the other way around. Our design operations expertise means we actually improve your team's efficiency and consistency.

Design operations (DesignOps) is what makes design scalable. It includes design systems, streamlined workflows, clear handoff processes, and team enablement. Without it, design can become a bottleneck. We've helped teams ship features 3x faster with 90% fewer inconsistencies by implementing the right systems and processes. It's the difference between design that slows you down and design that accelerates growth.

While we're based in Austin, Texas, we work with clients globally. We've successfully managed remote partnerships and can adapt to different time zones and communication preferences. Many of our best client relationships are built on clear communication and results, regardless of geography.

We offer flexible options. Start with our Discovery Sprint ($8,500) to test our partnership and validate your strategy. For specific projects, we offer fixed-scope engagements. If you need ongoing support, our retainer model provides priority access and flexible scope. You can always scale up or adjust as your needs change.

For Discovery Sprints, we can typically start within 1-2 weeks of a contract agreement, depending on the size of your project. Full partnerships depend on scope and our current capacity, but we quickly provide custom proposals and clear timelines for kickoff. We believe in moving fast without breaking things—both in our process and our client onboarding.

R. Eric Tomlinson – Founder & Director of Design
A Stronger Idea is the vision and passion of R. Eric Tomlinson, a seasoned cross-disciplinary design leader with over 25 years of experience.
After years contributing to agencies, startups, and enterprise tech, Eric launched A Stronger Idea in 2021 to offer a smarter, more collaborative approach to design.
As the Design Director, Eric drives the creative direction and strategic vision—while staying hands-on with design. With a network of trusted, top-tier collaborators, he builds the right team for every challenge.
Eric lives and operates in Austin, Texas.
Erictomlinson.comLinkedIn